Our Client
Our Client is a full-featured, safe, efficient and well reputed Cryptocurrency trading platform company, leaded by a management team with ambition and rock solid financial background. Our client committed to be the future market leader in digital asset trading market. They are looking for a Brand Manager who are experienced, high integrity and committed to join their management team.
Responsibilities
Responsible for developing and executing strategic plans on digital marketing & social medical for HK and China Market
Managing and overseeing the social media of the crypto platform in both HK and China to drive engagement, brand awareness and stimulate trials
Responsible for the success, volume, and costs of Baidu ads (desktop + mobile web + mobile apps, Display, Search, Native), WeChat, Forex websites, Weibo, Baidu Tieba, Mobile Ads and other paid advertising channels in China
Liaise with internal and external parties to ensure excellent execution of campaigns, advertisement, joint promotion opportunities and POP development
Identify industrial forums, communities, and affiliate sites, create content on these mediums on a regular basis
Work closely with Marketing Agency including strategy development in Weibo, WeChat, Little Red Book and Tik Tok; and monitor day-to-day activity including content pitching, press placement in long and short lead
Requirements
Higher diploma or above
With at least 5 years’ experience in Brand or Marketing Management
The role will be strongly focus on HK & China brand marketing
Advanced knowledge in Baidu ads, WeChat, Banner ads, Weibo, Baidu Tieba, Mobile Ads, Apps Flyer
Experienced in work closely with Marketing Agency including strategy development with track recordin Weibo, WeChat, Little Red Book and Tik Tok is mandatory
Responsible, analytical, independent, self-motivated with excellent communication skills and able to work under pressure
Good command of spoken and written English and Chinese
Experience gained from FX / Crypto Industry will be an advantage
What’s Good About This Opportunity?
Basic Salary 30K ~ 45K based on the candidate’s experience and expecting salary
5 Days work, Bank Holiday
10 Days Annual Leave (Negotiable)
Very Good & Energetic Team, Company Culture & Sensible Boss
Stable platform with good career progression
Friendly and harmony company culture